I was looking at a wall of imported skincare and realising none of it was made for the skin I knew. Most of it was European formulations rebranded for India. The rest was Ayurvedic theatre.
I wanted something specific — a routine short enough that a busy professional would actually do it, and honest enough that you could read the label without a chemistry degree.
That took fourteen months. Eleven manufacturers said no, or yes and then no. Three packaging revisions. One office test on twenty wearers with no labels and no marketing. The version you'll receive is the version eighteen of them said they'd buy.
Built in Hyderabad. Made for the climate I live in.